링크드인 유료 서비스 해지 (english ed)

링크드인 유료 서비스 - 사진1

한글 원문 링크 : https://blog.naver.com/best-headhunter/223584646022

MS 링크드인 유료서비스를 해지 하면서 느끼는 점과 필요한 개선점

 

A word that goes on  

I canceled my "Linked In Premier License" this month, which I've maintained consistently for 13 years since I've been headhunting. I've been using it for about 200,000 won a month, and now I'm going to use it for other purposes, such as other portals or searching for candidates. 

The company was originally a service that started with a venture in the U.S., but as the business became successful, it sold the platform to Microsoft in 2016 for an astronomical sum of W31 trillion and became owned by Microsoft, and since then, it's a portal related to HR that Microsoft operates. The signs have been a bit strange since then, but I think I'll have to leave now.

 

1. Differences and advantages from LinkedIn and other "Job Portals"

LinkedIn's maximum number of first cousins is 30,000. I would have already exceeded 30,000 if I had just run it carelessly, but while increasing the number of first cousins, we have continued to reduce the number of first cousins by focusing on those who are already very old, so there are now a little less than 20,000 first cousins.

The biggest advantage of LinkedIn is that if you search for it according to the composition of your first cousin, the results are only provided within the third cousin according to those first cousins. "Even if you search under the same keyword and search condition, you will provide different search results depending on the person you search for." For comparison, if you put the same keyword and search condition in "People Inna Job Korea," it is different from providing the same result no matter who puts it in.

For those who are mainly developers, search results are mainly for developers, marketing is mainly for marketing, and sales are mainly for salespeople. For those who are "jap-tang," the result is also "jap-tang." Unless I am a real friend, I have tried to make the first cousin a group mainly consisting of "IT technology" agents, and I have organized it as much as possible.

 

2. Why it's advantageous to always give different results to the same search conditions

Since there are no barriers to entry in the headhunting market, if anyone starts and searches for "people," there are sometimes "difficult" problems because people who started today or who have been behind for 10 years try to "contact" with the same results, and so there are people who view "headhunting" negatively or don't want to deal with them.

For example, a headhunter with no insight misintroduces a position to a person who has nothing to do with the position he is searching for, and no matter how coveted and well-matched a candidate should respect his personality, no matter how politely he refuses, he can't back down politely and tries to persuade him like a "businessman" who sells something. 

This problem is mainly caused by such a poor environment in which a large number of people are flocking to the point where they are close to a 'speed war' within a 'limited resource'. Such an environment in which a large number of head hunters rush to contact each other first with the 'same' result. 

But LinkedIn's structure makes it much more difficult for that to happen. Because your "business insights" are reflected in your first cousin's composition. And the level of search results varies widely depending on how long you've been building your own first cousin during that period of use.

So with LinkedIn, headhunters or recursors can make and grow their "first cousins" and, in other words, human resources DBs to suit their market and work according to their "industrial sector" and "business sector" where they have sufficient insights.

 

3. Community

LinkedIn's original purpose is to have a strong characteristic of miscellaneous duties, but now it has become a huge SNS community. This is because countless people with jobs and specialties gather to talk and share their opinions about their fields and technologies. And there are many types of 'groups' for each speciality, such as AI, free driving vehicles, image recognition computer vision, data management, human resources management, logistics system, etc., and their activities are very active. 

At one time, when I posted a post on it, there were not only a lot of first cousins, but also a lot of followers, so even if I posted a dry post like 'employment notice', the page views exceeded 10,000 times. I sometimes felt proud when I saw something like this.

 

4. Phase for additional costs

Since Microsoft acquired LinkedIn, I've felt for a few years that devices have been steadily built up in the environment to make higher profits. It's called upselling. For example, there's a limit to the number of times you can apply for a first-class student within a certain period of time.

Of course, I've heard that it's because of the "hobby trackers" who cause so terrifying traffic, but I think it's actually hard to believe. Because there was always a "safety device" that prevents people from watching the first class if the number of people piled up in an "unaccepted" state exceeds 2,000 after receiving the application, and a top-level service that costs at least 15 million won a year (because it's not for one person, the cost varies depending on the number of users.) Because if you don't purchase it, you won't be able to use the "bonding letter" function, so you can send one email to each person at a time.  

Then why am I so sensitive to limiting the number of applications for first cousins? That's because I can send a "free email" only to my first cousin. To send an email to someone who is not a first cousin, you have to purchase the email license separately, but it is very expensive. If you buy a paid service that costs about 200,000 won a month, you will get 25 email licenses, and if you don't use them, it will be carried over, but if you don't use it, it will be carried over to a maximum of 120, and if it goes over, it will simply disappear. 

Of course, if the person accepts the e-mail, it is a structure in which usage rights are not deducted, so it is a little ambiguous to say "how much" for one e-mail. However, 25 copies a month is too small, and if you want to make another purchase in that state, you have to pay an additional fee for the service, so the cost will be burdensome. Even if I select and send an e-mail well, I don't know the intention to leave the company based on my profile. Even if I send an e-mail after selecting it well, the "acceptance rate" is not as high as I thought. In fact, there are many cases where I don't read it. If you do that, you are restricting the number of applications for "one village." It sounds like a "word" to buy and send an "in-mail authority." The same goes for the "employment notice." I'm getting the impression that I'm asking for an "additional fee" everywhere. 

Sometimes there is a "restriction" when you send an application for a first cousin, but Korea MS has not properly disclosed the rules. If you just do it, you'll get a "stop," and it's ambiguous when you'll release it, so you'll have to wait a few days vaguely. Of course, it's natural that it's a "pay" unless it's a free service. However, it is true that I feel a little "unconvenient" because additional costs continue to be incurred for those who have already purchased the paid service.

We don't have to worry about the cost because we are recruiting human resources for big companies that come in at our expense, but head hunters we search for at our own expense are cautious and anxious, sending out first-class applications and risking their lives to accept e-mail. Of course, I have less of that than others because I have a lot of first-class cousins, but I'm still uncomfortable. 

 

5. Conclusion: Why do I cancel my LinkedIn paid service

If you ask for an additional fee, you can use such a service even if it's a little uncomfortable and slow, so it's just inconvenient, and that's not why you cancel the paid service. The real reason for canceling is that "responsiveness is not the same as before."

In my view, LinkedIn has almost changed to a place where in-house recruiters from big companies post job openings and contact candidates directly to introduce positions rather than a platform where headhunters find the right candidates. In the case of foreign companies, contact is being conducted globally by calling directly from AP.

As a result, when I found a "good candidate" in a search or a group I belonged to and tried to "contact," the better the candidate, the more I was told that I had already been introduced to the position by the company's human resources staff (in-house recutter). 

As a result, I spent more time on "small domestic companies" without in-house recruiters in search of LinkedIn. (The foreign community was in direct contact with AP HR even though it was small.) However, in the case of portals based on English like LinkedIn, there are relatively few candidates who want to go to "small companies," so I have seen some people who get angry about "why would you introduce such a company to yourself?" 

As a result, usage was restricted and response rates dropped, so I kept thinking I should stop using it. In the meantime, my boss introduced me to "Portal," which is run by people who are engaged in "human resources affairs" like us, which is not open to the public, and paid a considerable amount of money, so I decided to transfer to that area. I have used domestic portal sites that have been disclosed, of course, but I'm a little unfamiliar with them because I rarely have, so I'll try it this time. Moreover, since it's only one private site, I don't think it'll be too crowded.  

And LinkedIn says, "There's a generational conflict." You have to be really careful. It makes sense to me that celebrities kill themselves while reading comments. I hear there are a lot of "old" people on Facebook and a lot of "young" people on Instagram, but there isn't one on LinkedIn. With all ages almost there, there are times when that becomes a problem.

I once posted about "headhunting" on LinkedIn's gates, and I posted a message about "work and marriage" and it wasn't enough after being hit by a malicious comment bomb, so I got a complaint call and an email from my boss asking, "Do you know what your company employee is doing?" so I went over 50,000 pages per page view post on Twitter and Instagram without erasing my real name from an image dump, and the words denouncing "me" ran at the speed of the comments and became so terrifying that I couldn't read them.

Since then, there has been no posting on LinkedIn except for a job posting. It didn't have much to do with anything. When I posted it on Facebook and my blog, nothing happened. But rather than being young, there was a very strong response from people who were still young. I still don't understand why it happened. 

I'm sorry I blamed you so much for using it well for over 10 years and making a lot of money. But now it seems to be a little bit off for what I'm doing. Thank you for all this time. I hope you continue to thrive.

 

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